I Liked Your Story — I Didn’t Read It

Users rate articles even if they haven’t read them, new research shows

Photo by Karsten Winegeart

See if this sounds familiar: You sit down at your computer ready to read a few stories on your favorite social media site. You start scrolling through your feed and come across an article with a catchy title on a subject that interests you. You read the first couple of paragraphs and think, “this writer must be a genius, because…